Social media is changing the way consumers buy your products or services. Savvy internet users are checking customer review sites, following you on Twitter, liking you on Facebook and may even be checking in to your business on Foursquare. How can you use these tools bring in new customers and turn current customers into evangelists?

Join your hosts, Sturgeon Bay Visitor Center at their offices on Tuesday evening for this discussion and Q&A. Social begins at 6:00 pm with refreshments and light snacks. The discussion will begin at 6:30 pm. SBVC members attend free of charge and non-members for only $10. All proceeds go to SBVC.

Matthew Olson will be presenting ideas for using social media during the travel season to raise awareness of your business, to keep current customers engaged, and to reach out to potential customers coming to the area. Learn how Facebook can better customer relationships. Learn how Twitter can be a listening tool. Learn why Foursquare should be on your radar. Plenty of time for questions!

Register in advance and one lucky winner will take home a real Wisconsin social media success story— TwitterWorks: The story of how social media built a restaurant, a pizza truck and thousands of relationships.

Matthew Olson is President of Signalfire, a creative branding agency helping numerous local businesses with everything from brand strategy to web development as well as consulting on social media. Signalfire has worked with SBVC since 2006 and coordinates event promotions. To learn more about Signalfire, visit them online at www.signalfireproductions.com, "like" them on Facebook, follow them on Twitter, or connect on Foursquare!